Sustainability at the Point of Purchase: The Role of Certification in Amazon Climate Pledge Friendly

Amazon’s Climate Pledge Friendly (CPF) program helps customers easily discover products that meet trusted sustainability standards. In this webinar, Amazon, Procter & Gamble, and GreenCircle Certified will discuss how third-party certifications support CPF eligibility, enhance product visibility, and help brands communicate credible environmental progress at the point of purchase. 

The session will feature GreenCircle’s Sustainable Energy Practices (SEP) certification, the newest GreenCircle certification approved under Amazon CPF. SEP verifies measurable energy efficiency improvements and documented transitions toward cleaner energy use at the manufacturing facility level, providing brands with a clear, operations-based pathway to CPF product participation. 

Attendees will gain insight into CPF program data, which shows that products participating in Climate Pledge Friendly achieve, on average, a +12% sales lift and a +10% increase in glance views in the first year.

Key Takeaways:

• How Amazon Climate Pledge Friendly helps customers identify more sustainable products 

• An overview of GreenCircle’s new and existing certifications eligible for Amazon CPF, including Sustainable Energy Practices, Recycled Content, and Certified Energy Savings 

• Insights from CPF performance data 

• Best practices for leveraging third-party certifications within the CPF framework 

Expert Insights from:

• GreenCircle Certified: Sara Risley, Certification Officer 
  Sara brings over 15 years of experience in product certification and regulatory compliance. Before joining GreenCircle, she served as the Vice President of Certification at Green Seal, where she led the certification department for two years. Prior to that, she led NSF International's food product certification division, overseeing independent verification for food labels and packaging claims such as Organic and Non-GMO certifications. Additionally, she spent five years as the technical operations lead at NSF International, managing ANSI-accredited standards for commercial food equipment, food contact materials, and water filters.

  Sara holds a master's degree in Human Physiology from the University of Michigan and a Bachelor's degree in Biochemistry from Southeastern Louisiana University. She has also completed the High-Performance Leadership program in executive education at the Chicago Booth School of Business. 

• Amazon: Dan Cronin, Sustainability Certification Manager 
  Dan is an established sustainability leader with over 15 years of experience advancing environmental programs across both the public and private sectors. At Amazon, he supports initiatives that elevate credible sustainability standards and product recognition. Prior to Amazon, Dan spent nearly a decade with the U.S. Environmental Protection Agency as an ENERGY STAR Program Manager, where he led high-impact initiatives driving energy efficiency and measurable climate outcomes at scale.

• Procter & Gamble: Todd Cline, Senior Director Sustainability
  Todd is a sustainability and innovation leader with over 25 years of experience in the fast-moving consumer goods industry. He has led sustainability strategies and programs for global, multi-billion-dollar brands as well as emerging startup ventures, driving both environmental progress and business growth. Todd brings deep expertise across product, packaging, consumer experience, and stakeholder partnerships, with experience spanning North America and Europe. His work covers a wide range of categories, including laundry, household cleaning, food and beverage, and OTC healthcare. Known as a strategic integrator and collaborator, Todd connects technical and commercial teams to translate sustainability into impactful, market-ready solutions.

• Procter & Gamble: Krista Monnin, NA Sustainability Director
  Krista Monnin has over 30 years of experience in sales and innovation at Procter & Gamble. She has led cross-functional teams, built strong partnerships across customers and brands, and represented P&G on industry boards. Passionate about people development and sustainability, Krista is dedicated to mentoring others and educating future generations through teaching courses on sustainability and leadership.